RADIO ASSEMBLAGE, a media of voice and dialogue delivered by SIRI SIRI.
The fifth guest is Takayuki Yajima, representative of Yamato Co., Ltd. Mr. Yajima, the representative of the kimono company Yamato, which celebrated its 103rd anniversary, was appointed as the representative director at the age of 37 in 2019. I'm here. This summer, SIRI SIRI announced a summer look created in collaboration with Moyamato's brand "The Yard". This time, I would like to talk about Japanese lifestyle and culture with kimono as a gateway, and how to further spread kimono in Japan and around the world. I would like to ask Mr. Yajima about his vision.

President of Yamato Co., Ltd. Born in Tokyo in 1982. After working for the Tokyo Fire Department and Terrace Hotels in Okinawa, joined Yamato Co., Ltd. in 2013. As General Manager of Business Creation Headquarters, he worked on the rebranding of "KIMONO by NADESHIKO", the direction of new business formats such as "Y. & SONS" and "THE YARD". . Appointed president in April 2019.
While valuing tradition, we are actively working on new challenges such as POP UP overseas and collaboration with other industries.
https://www.kimono-yamato.co.jp/

Click here for THE YARD x SIRI SIRI collaboration products
http://the-yard.jp/

-Director-


Sawako Fukai
SIRI SIRI Brand Director
Born in Tokyo in 1981. After working as a director for 10 years at a contemporary photography gallery and art book publisher in Tokyo, he became independent. After living abroad in Denmark, London, and Amsterdam for a total of five years, he is currently based in Tokyo, working on productions such as editing and translation specializing in art and design. SIRI SIRI works as a brand director who oversees each collaboration business, event, and PR.
Instagram: @sawako_fukai

SIRI SIRI Radio Assemblage | Music/Edit by Vegetable Record