SIRI SIRI will announce the "Meister Collection" this time.

Since the moment the brand was born, SIRI SIRI products have always been accompanied by excellent Japanese craftsmanship.

Based on the belief that the charm of craftsmanship and the sense of fulfillment and richness brought about by touch are important to human society, we have been selling only jewelry made one by one by craftsmen with outstanding skills.

Behind this is the creation of contemporary works by adding new interpretations to traditional techniques, and by having them recognized and used by a wide range of generations, we contribute to the understanding and penetration of Japanese culture that we are responsible for. I have a desire to

However, even though Japan is now a country of craftsmanship, the number of craftsmen in Japan is declining, and there is a shortage of young craftsmen in particular. Since many of SIRI SIRI's products can only be completed with the skills of a very limited number of craftsmen, industrial preservation has been an important issue for the brand.

Therefore, we have established our own “Meister System” in order to protect craftsmen with excellent skills who can express the quality of jewelry that SIRI SIRI demands, while inheriting local technology and intellectual property.

Among SIRI SIRI items, items that require particularly advanced technology are certified as "Meister Items". Even with the same design, the price of pieces made by a limited number of "Meister craftsmen" is different. By doing so, while reflecting the story of co-creation with designers, we aim to contribute to the spread and development of technology by clearly evaluating the value of craftsmanship and establishing sales channels both in Japan and overseas. I will continue.

For the first “Meister Collection”, we have selected items created by Mr. Toshio Yagihara, the creator of Yagihara Seisakusho.

Burner work is an indispensable technique for SIRI SIRI jewelry, as it allows us to accurately realize designs with precise craftsmanship. Mr. Toshio Yagihara, the burner work maker of Yagihara Manufacturing Co., Ltd., which has continued for three generations in Sumida Ward, Tokyo, has improved the quality of products using SIRI's burner work to the extent that it has been recognized by the Japanese imperial family and dignitaries in Japan and overseas. . With 35 years of experience as a craftsman, it is difficult to inherit his advanced skills as a first-class technician, and at present there are many SIRI SIRI products that only he can produce. We aim to protect the industry by protecting the excellent technology and increasing its value while passing it on to young creators.